In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.
The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
Read more about Theory Of Planned Behavior: Model, Formula, Applications of The Theory
Famous quotes containing the words theory of, theory, planned and/or behavior:
“In the theory of gender I began from zero. There is no masculine power or privilege I did not covet. But slowly, step by step, decade by decade, I was forced to acknowledge that even a woman of abnormal will cannot escape her hormonal identity.”
—Camille Paglia (b. 1947)
“Osteopath—One who argues that all human ills are caused by the pressure of hard bone upon soft tissue. The proof of his theory is to be found in the heads of those who believe it.”
—H.L. (Henry Lewis)
“Once I planned to write a book of poems entirely about the things in my pocket. But I found it would be too long; and the age of the great epics is past.”
—Gilbert Keith Chesterton (1874–1936)
“Temperament is the natural, inborn style of behavior of each individual. It’s the how of behavior, not the why.... The question is not, “Why does he behave a certain way if he doesn’t get a cookie?” but rather, “When he doesn’t get a cookie, how does he express his displeasure...?” The environment—and your behavior as a parent—can influence temperament and interplay with it, but it is not the cause of temperamental characteristics.”
—Stanley Turecki (20th century)