Theory of Planned Behavior

In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.

The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.

Read more about Theory Of Planned Behavior:  Model, Formula, Applications of The Theory

Other articles related to "theory of planned behavior, behaviors":

theory" class="article_title_2">Theory Of Planned Behavior - Applications of The Theory
... So far, the theory of planned behavior has more than 1200 research bibliographies in academic databases such as Communication Mass Media Complete ... Another application of the theory of planned behavior is in the field of environmental psychology ... That is to say, sustainable behaviors are widely promoted as positive behaviors ...

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