In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.
The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
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Famous quotes containing the words theory, planned and/or behavior:
“The struggle for existence holds as much in the intellectual as in the physical world. A theory is a species of thinking, and its right to exist is coextensive with its power of resisting extinction by its rivals.”
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“The greatest events occur without intention playing any part in them; chance makes good mistakes and undoes the most carefully planned undertaking. The world’s greatest events are not produced, they happen.”
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“No matter how calmly you try to referee, parenting will eventually produce bizarre behavior, and I’m not talking about the kids. Their behavior is always normal.”
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