In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.
The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
Other articles related to "theory of planned behavior, behaviors":
... So far, the theory of planned behavior has more than 1200 research bibliographies in academic databases such as Communication Mass Media Complete ... Another application of the theory of planned behavior is in the field of environmental psychology ... That is to say, sustainable behaviors are widely promoted as positive behaviors ...
Famous quotes containing the words theory of, behavior, theory and/or planned:
“The theory of rights enables us to rise and overthrow obstacles, but not to found a strong and lasting accord between all the elements which compose the nation.”
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“As long as male behavior is taken to be the norm, there can be no serious questioning of male traits and behavior. A norm is by definition a standard for judging; it is not itself subject to judgment.”
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“No one thinks anything silly is suitable when they are an adolescent. Such an enormous share of their own behavior is silly that they lose all proper perspective on silliness, like a baker who is nauseated by the sight of his own eclairs. This provides another good argument for the emerging theory that the best use of cryogenics is to freeze all human beings when they are between the ages of twelve and nineteen.”
—Anna Quindlen (20th century)
“Every day care center, whether it knows it or not, is a school. The choice is never between custodial care and education. The choice is between unplanned and planned education, between conscious and unconscious education, between bad education and good education.”
—James L. Hymes, Jr. (20th century)