Theories of Humor - Benign Violation Theory

Benign Violation Theory

The benign violation theory (BVT) is developed by researchers A. Peter McGraw and Caleb Warren. The BVT integrates seemingly disparate theories of humor to predict that humor occurs when three conditions are satisfied: 1) something threatens one’s sense of how the world “ought to be,” 2) the threatening situation seems benign, and 3) a person sees both interpretations at the same time.

From an evolutionary perspective, humorous violations likely originated as apparent physical threats, like those present in play fighting and tickling. As humans evolved, the situations that elicit humor likely expanded from physical threats to other violations, including violations of personal dignity (e.g., slapstick, teasing), linguistic norms (e.g., puns, malapropisms), social norms (e.g., strange behaviors, risqué jokes), and even moral norms (e.g., disrespectful behaviors). The BVT suggests that anything that threatens one’s sense of how the world “ought to be” will be humorous, so long as the threatening situation also seems benign.

There is also more than one way a violation can seem benign. McGraw and Warren tested three contexts in the domain of moral violations. A violation can seem benign if one norm suggests something is wrong but another salient norm suggests it is acceptable. A violation can also seem benign when one is psychologically distant from the violation or is only weakly committed to the violated norm.

For example, McGraw and Warren find that most consumers were disgusted when they read about a church raffling off a Hummer SUV to recruit new members. However, many consumers were simultaneously amused. Consistent with the BVT, people who attended church were less likely to be amused than people who did not. Churchgoers are more committed to the belief that churches are sacred and, consequently, were less likely to consider the church’s behavior benign.