Themepark - History - Fairs and Pleasure Gardens

Fairs and Pleasure Gardens

Periodic fairs, such as the Bartholomew Fair which began in England in 1133, are a parent for the modern amusement park. Beginning in the Elizabethan period the fair had evolved into a center of amusement with entertainment, food, games, and carnival-like freak-show attractions. The seasonal celebration was a natural place for development of amusement attractions. Oktoberfest is not only a beer festival but also provided amusement park features beginning in 1810, when the first event was held in Munich, Germany. In the United States, the county and state fairs also played a part in the history of amusement parks. These were annual events that were usually held for a short time, a week or two, to celebrate a good harvest. These fairs featured livestock exhibits, baking and cooking competitions.

Amusement parks also grew out of the pleasure gardens that became especially popular at the beginning of the Industrial revolution as an area where one could escape from the grim urban environment. The oldest intact still-surviving amusement park in the world (opened 1583) is Bakken ("The Hill") at Klampenborg, north of Copenhagen, Denmark. The best known of the parks in London, was Vauxhall Gardens founded in 1661 and closed in 1859. Another long-standing park is Prater in Vienna, Austria, which opened in 1766. This park was conceived as a place where the common person could enjoy a respite in a pastoral setting and participate in the musical culture of the city. Tivoli Gardens, Copenhagen is another example of a European park, dating from 1843, which still exists. These parks consisted of booths, entertainment, fireworks displays and some “rides” such as introduction to the modern railroad. The parks grew to accommodate the expectations of their customers—who were increasingly familiar with the mechanical wonders of industrialization. Rides became a required part of the pleasure garden and by 1896 there were 65 such pleasure parks in London.

Another type of fair is the exposition or world’s fair. World's fairs began in 1851 with the construction of the landmark Crystal Palace in London, England. The purpose of the exposition was to celebrate the industrial achievement of the nations of the world (of which Britain just so happened to be the leader). America cities and business saw the world’s fair as a way of demonstrating economic and industrial success. People particularly point to the World's Columbian Exposition of 1893 in Chicago, Illinois as an early precursor to the modern amusement park. This fair was an enclosed site that merged entertainment, engineering and education to entertain the masses. It set out to bedazzle the visitors, and successfully did so with a blaze of lights from the “White City.” To make sure that the fair was a financial success, the planners included a dedicated amusement concessions area called the Midway Plaisance. Rides from this fair captured imagination of the visitors and of amusement parks around the world, such as the first steel Ferris wheel, which was found in many other amusement areas, such as the Prater by 1896. Also, the experience of the enclosed ideal city with wonder, rides, culture and progress (electricity), was based on the creation of an illusory place. Certainly the precursor of the amusement park experience to come.

The “midway” introduced at the Columbian Exposition would become a standard part of most amusement parks, fairs, carnivals and circuses. The midway contained not only the rides, but other concessions and entertainments such as shooting galleries, penny arcades, games of chance and shows.