Style and Content
The Viral Factory work on feeding basic human emotions with anarchic versions of reality to get their client's message across, often using a mockumentry film technique or computer generated animation to convince the viewer that the footage is real.
The Viral Factory has, on occasions, used ‘covert seeding’ to amplify the supposed authenticity of their footage, particularly in the Levi ‘Freedom to Move’ campaign of 2006.
Read more about this topic: The Viral Factory
Famous quotes containing the words style and, style and/or content:
“The difference between style and taste is never easy to define, but style tends to be centered on the social, and taste upon the individual. Style then works along axes of similarity to identify group membership, to relate to the social order; taste works within style to differentiate and construct the individual. Style speaks about social factors such as class, age, and other more flexible, less definable social formations; taste talks of the individual inflection of the social.”
—John Fiske (b. 1939)
“No change in musical style will survive unless it is accompanied by a change in clothing style. Rock is to dress up to.”
—Frank Zappa (1940–1994)
“No healthy man, in his secret heart, is content with his destiny. He is tortured by dreams and images as a child is tortured by the thought of a state of existence in which it would live in a candy store and have two stomachs.”
—H.L. (Henry Lewis)