Style and Content
The Viral Factory work on feeding basic human emotions with anarchic versions of reality to get their client's message across, often using a mockumentry film technique or computer generated animation to convince the viewer that the footage is real.
The Viral Factory has, on occasions, used ‘covert seeding’ to amplify the supposed authenticity of their footage, particularly in the Levi ‘Freedom to Move’ campaign of 2006.
Read more about this topic: The Viral Factory
Famous quotes containing the words style and, style and/or content:
“A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.”
—Coco Chanel (1883–1971)
“Sometimes among our more sophisticated, self-styled intellectuals—and I say self-styled advisedly; the real intellectual I am not sure would ever feel this way—some of them are more concerned with appearance than they are with achievement. They are more concerned with style then they are with mortar, brick and concrete. They are more concerned with trivia and the superficial than they are with the things that have really built America.”
—Lyndon Baines Johnson (1908–1973)
“Know how to be content and you will never be disgraced; practice self-restraint and you will never be in danger.”
—Chinese proverb.
Laozi.