Style and Content
The Viral Factory work on feeding basic human emotions with anarchic versions of reality to get their client's message across, often using a mockumentry film technique or computer generated animation to convince the viewer that the footage is real.
The Viral Factory has, on occasions, used ‘covert seeding’ to amplify the supposed authenticity of their footage, particularly in the Levi ‘Freedom to Move’ campaign of 2006.
Read more about this topic: The Viral Factory
Famous quotes containing the words style and, style and/or content:
“I never knew a writer yet who took the smallest pains with his style and was at the same time readable.”
—Samuel Butler (1835–1902)
“His style is eminently colloquial, and no wonder it is strange to meet with in a book. It is not literary or classical; it has not the music of poetry, nor the pomp of philosophy, but the rhythms and cadences of conversation endlessly repeated.”
—Henry David Thoreau (1817–1862)
“In Paris, everybody wants to be an actor; nobody is content to be a spectator.”
—Jean Cocteau (1889–1963)