Style and Content
The Viral Factory work on feeding basic human emotions with anarchic versions of reality to get their client's message across, often using a mockumentry film technique or computer generated animation to convince the viewer that the footage is real.
The Viral Factory has, on occasions, used ‘covert seeding’ to amplify the supposed authenticity of their footage, particularly in the Levi ‘Freedom to Move’ campaign of 2006.
Read more about this topic: The Viral Factory
Famous quotes containing the words style and/or content:
“A cultivated style would be like a mask. Everybody knows it’s a mask, and sooner or later you must show yourself—or at least, you show yourself as someone who could not afford to show himself, and so created something to hide behind.... You do not create a style. You work, and develop yourself; your style is an emanation from your own being.”
—Katherine Anne Porter (1890–1980)
“Perchance the time will come when we shall not be content to go back and forth upon a raft to some huge Homeric or Shakespearean Indiaman that lies upon the reef, but build a bark out of that wreck and others that are buried in the sands of this desolate island, and such new timber as may be required, in which to sail away to whole new worlds of light and life, where our friends are.”
—Henry David Thoreau (1817–1862)