Publication History
Seuss reportedly had misgivings about The Seven Lady Godivas before its publication; the drawing on the endpaper contains a small bucket of sap labeled "Bennett Cerf," the name of Seuss's publisher at Random House. Seuss, by calling Cerf a sap, was apparently implying that Cerf was being too nice in allowing the book to be published. The initial 1939 publishing had a print run of 10,000 copies, but only around 2,500 sold. (One authority states that only 50 were sold.) Seuss himself called it his "greatest failure" and "a book that nobody bought". To another interviewer he said "It was all full of naked women, and I can't draw convincing naked women. I put their knees in the wrong places." The remaining copies were remaindered in the chain of Schulte's Cigar Stores for twenty-five cents, though original editions now have been reported as selling at prices as high as $300.
The book's initial failure has been attributed to several factors: at two dollars, it was priced relatively high for the Great Depression era. Also, the book's depiction of nudity, though it was intended for adults and was very restrained, led to cold reception.
In 1974, Carolyn See wrote in Esquire that "America was feeling too blue to be cheered up by pictures of silly ladies". Seuss said he tried to draw "the sexiest-looking women" he could, but they "came out just ridiculous".
The failure of The Seven Lady Godivas, Seuss's fourth book, may well have led to his subsequent immersion into the world of children's literature. He stated that he would "rather write for kids", who were more appreciative, and was no longer interested in writing for adults. Indeed, his general contempt for adults is evident in his oft-repeated quote: "Adults are obsolete children, and the hell with them."
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