History
The Price Is Right was created and produced by Bob Stewart for Mark Goodson–Bill Todman Productions. Stewart already had created one hit series for Goodson-Todman, To Tell the Truth and he would later create the enormously successful Password. In 1964, Stewart left Goodson-Todman to strike out on his own as a producer. (Frank Wayne, who later produced the Barker version of The Price Is Right, took over Stewart's Password spot.)
Bob Stewart attributes the creation of The Price Is Right to watching an auctioneer from his office window in New York City, auctioning off various merchandise items.
In 1959, shortly after the quiz show scandal broke, most game and quiz shows lost their popularity rapidly and were cancelled. The Price Is Right was an exception; Goodson and Todman had built a squeaky-clean reputation upon relatively low-stakes games. Thus, as the more popular competition was eliminated, The Price Is Right became the most-watched game show in the country, and remained so for two years.
Read more about this topic: The Price Is Right (1956 U.S. Game Show)
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