Promotion
On January 2, 2009, Manson finalized the album's title, and approximately a month later, on February 2, 2009 the record was revealed through Rolling Stone's online Smoking Section to be called The High End of Low. Also in the same news piece, Manson revealed that a music video would be produced for the nine-minute "I Want to Kill You Like They Do in the Movies". Rudy Coby confirmed via his Facebook page that the single had been switched to "Arma-goddamn-motherfuckin-geddon" at the insistence of Marilyn Manson's label, Interscope Records.
Promoting The High End of Low was a free download of the song "We're from America". This was followed by the song's reissue as a digital single on April 7, and its limited release as a physical single on April 14. The album's first conventional single, "Arma-goddamn-motherfuckin-geddon", entered airplay on April 13, and would be released in CD format on May 15 in Germany and on May 18 in the United Kingdom. The song's music video, filmed between April 4 and 5, failed to meet two expected release dates, before premiering on the NME website in censored form, and hours later on the band's official website in uncensored form. Also in promotion of the album, The High End of Low was made available for streaming on Marilyn Manson's MySpace profile before its worldwide release, and on May 28, Hot Topic hosted clips from the album on its website's homepage.
On May 7, 2009, an official minisite for The High End of Low went online. Along with a new promotional photo, the site provides partial lyrics to "Arma-Goddamn-Motherfuckin-Geddon", links to pre-order both the album and the "Arma-Goddamn-Motherfuckin-Geddon" CD single, a mailing list and a Facebook application that features lyrics and samples to songs from the album. The order songs also to feature on this application were as follows: beginning May 7, "Devour", "We're from America" and "Arma-Goddamn-Motherfuckin-Geddon"; these were replaced on May 15 by "Four Rusted Horses", "Leave a Scar" and "Pretty as a Swastika"; these were replaced on May 22 by "Into the Fire", "WOW" and "Blank and White"; than, these were replaced on May 29 by "I Want to Kill You Like They Do in the Movies", "Unkillable Monster" and "Running to the Edge of the World"; and finally, these were replaced on June 5 by "I Have to Look Up Just to See Hell", "15" and "Wight Spider", after which the fate of the application is unknown. On May 8, 2009, an e-mail sent through the site's mailing list confirmed that each week leading up to the album's release, a song will be accessible through phones by texting MANSON to 909090, the first of which being "Wight Spider".
Read more about this topic: The High End Of Low
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