The Firm (Malaysian TV Series)
The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame. In The Firm, a group of professionals compete in an elimination-style competition to find the next corporate high-flyer.
The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include branding, promotions, positioning and catering to target markets. The catch phrase used in the show is "You're terminated". The show premièred prime time on ntv7 and Astro channel 7 on June 24, 2007.
Although the show initially drew comparisons to Mark Burnett’s The Apprentice, it became quite apparent that it is quite different in that there are two corporate leaders who lead each team and decide who gets eliminated when their team fails to win a challenge. In addition, in episode 7, both corporate leaders leave their jobs as mentors to the teams and a new CEO enters the picture.
The Firm has reached its second season, which premièred on ntv7 and Astro 107 on August 2, 2008.
Read more about The Firm (Malaysian TV Series): Hosts/Judges
Famous quotes containing the word firm:
“So far we have been going firmly ahead, feeling the firm ground of prejudice glide away beneath our feet which is always rather exhilarating, but what next? You will be waiting for the bit where we bog down, the bit where we take it all back, and sure enough that’s going to come but it will take time.”
—J.L. (John Langshaw)