The Fame - Promotion

Promotion

See also: Beautiful, Dirty, Rich and The Fame Ball Tour

To promote the album, Gaga did several performances worldwide. Her first televised appearance was on Logo's NewNowNext Awards on June 7, 2008. She also performed on So You Think You Can Dance, Jimmy Kimmel Live!, The Tonight Show with Jay Leno, as well as in Vietnam for the 57th Miss Universe beauty pageant during the swimsuit competition. On January 31, 2009, she performed on television in Ireland on RTÉ One's show Tubridy Tonight. Three songs from The Fame were used in the second season of The CW's series Gossip Girl: "Paparazzi" in the episode "Summer, Kind of Wonderful", "Poker Face" in "The Serena Also Rises", and "Money Honey" in "Remains of the J". Gaga also performed "Poker Face" on American Idol on April 1, 2009. To celebrate the launch of the show Dirty Sexy Money, ABC created a music video of Gaga's song "Beautiful, Dirty, Rich", directed by Melina Matsoukas. It was initially announced as Gaga's second single, but "Poker Face" was chosen instead. There were two videos released for the song – the first was composed of clips from Dirty Sexy Money, and the second was the actual music video. The song charted on the UK Singles Chart due to digital downloads and peaked at number eighty-three.

The album received further promotion from her first headlining concert tour The Fame Ball Tour, which started on March 12, 2009 in San Diego, California. It was Gaga's first concert tour with North American shows in March, followed by dates in Oceania and a solo trek through Europe. Dates in Asia soon followed, as well as two performances at England's V Festival and two shows in North America that had been postponed from April. Gaga described the tour as a traveling museum show incorporating artist Andy Warhol's pop-performance art concept. Tickets were distributed for charity also. Alternate versions of the show with minimal variations were planned by Gaga to accommodate different venues. The show consisted of four segments, with each segment being followed by a video interlude to the next segment, and it ended with an encore. The set list consisted of songs from The Fame only. Gaga appeared on the stage in new costumes including an innovative dress made entirely of bubbles and premiered an unreleased song called "Future Love". An alternate set list with minor changes was performed for European dates. The show received positive critical appreciation with critics complimenting her vocal clarity and fashion sense as well as her ability to pull off theatrics like a professional artist. Gaga's second headlining tour, The Monster Ball Tour was also heavily consistent with songs from The Fame album, besides tracks from the follow-up EP, The Fame Monster.