Theatrical Release
The Debut’s success on the film festival circuit inspired the filmmakers to launch a theatrical self-distribution campaign. For two years, The Debut’s promotional team (consisting of Cajayon, co-writer John Castro, associate producer Patricio Ginelsa, and a full-time staff of five) traveled to fifteen major cities across the United States and promoted the film directly to Asian Pacific American and mainstream communities. TV commercials were shown on local channels and on local cable systems. The Debut eventually grossed $1.8 million at the box office and won the 2001 Ammy Award for Best Independent Feature Film.
The movie's success in theaters led to a domestic and international distribution deal with Sony Pictures. The film has now been released in theaters, DVD, home video, television in over fifty countries worldwide, iTunes,Amazon Instant video, and VUDU.
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