Open Textbooks
The latest trend in textbooks is "open textbooks." An open textbook is a free, openly licensed textbook offered online by its author(s). According to PIRG, a number of textbooks already exist, and are being used at schools such as the MIT and Harvard. A 2010 study published found that open textbooks offer a viable and attractive means to meet faculty and student needs while offering savings of approximately 80% compared to traditional textbook options.
Although the largest question seems to be who is going to pay to write them, several state policies suggest that public investment in open textbooks might make sense. To offer another perspective, any jurisdiction might find itself challenged to find sufficient numbers of credible academics who would be willing to undertake the effort of creating an open textbook without realistic compensation, in order to make such a proposal work.
The other challenge involves the reality of publishing, which is that textbooks with good sales and profitability subsidize the creation and publication of low demand but believed to be necessary textbooks. Subsidies skew markets and the elimination of subsidies is disruptive; in the case of low demand textbooks the possibilities following subsidy removal include any or all of the following: higher retail prices, a switch to open textbooks, a reduction of the number of titles published.
On the other hand, independent open textbook authoring and publishing models are developing. Most notably, the startup publisher Flat World Knowledge already has dozens of college-level open textbooks that are used by more than 900 institutions in 44 countries. Their innovative business model is to offer the open textbook free online, and then sell ancillary products that students are likely to buy if prices are reasonable - print copies, study guides, ePub, .Mobi (Kindle), PDF download, etc. Flat World Knowledge compensates its authors with royalties on these sales. Generated revenue is also used to fund high-quality publishing activities, making the Flat World financial model sustainable. Flat World Knowledge intends to have open textbooks available for the 125 highest-enrolled courses on college campuses within the next few years.
CK-12 FlexBooks are the open textbooks designed for United States K-12 courses. CK-12 FlexBooks are designed to facilitate conformance to national and United States and individual state textbook standards. CK-12 FlexBooks are licensed under a Creative Commons BY-NC-SA license, are easy to update, and easy to customize. CK-12 FlexBooks are free to use online and offer formats suitable for use on portable personal reading devices and computers - both online and offline. Formats for both iPad and Kindle are offered. School districts may select a title as is or customize the open textbook to meet local instructional standards. The file may be then accessed electronically or printed using any print on demand service without paying a royalty, saving 80% or more when compared to traditional textbook options. An example print on demand open textbook title, "College Algebra" by Stitz & Zeager through Lulu is 608 pages, royalty free, and costs about $20 ordered one at a time (March, 2011). (Any print on demand service could be used - this is just an example. School districts could easily negotiate even lower prices for bulk purchases to be printed in their own communities.) Teacher's editions are available for educators and parents. Titles have been authored by various individuals and organizations and are vetted for quality prior to inclusion in the CK-12 catalog. An effort is underway to map state educational standards correlations. Stanford University provided a number of titles in use. CK-12 Foundation is a non-profit organization with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide using a standards driven, open-licensed, web-based, collaborative content aggregation model.
Curriki is another modular K-12 content non-profit "empowering educators to deliver and share curricula." Selected Curriki materials are also correlated to U.S. state educational standards. Some Curriki content has been collected into open textbooks and some may be used for modular lessons or special topics.
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