Teague (company) - Mission & Approach

Mission & Approach

As part of Teague's post-millennium brand revival, the company reinstated the mission "Design This Day," the title of Walter Dorwin Teague's book, published in 1940. Outlining design techniques and philosophical perspectives, the book serves as Teague's timeless basis through which to approach design. From the book's preface: "What I have tried to do is to outline with reasonable clarity the technique that must be applied to the solution of any problem of design, whether it is a new motorcar or a new city or a new environment. If this technique is basically sound for one it will be sound for the others. It is a method of approach, a listing of the factors that must be dealt with if satisfactory order is to be created on a small or a large scale." –Walter Dorwin Teague, Aug 30, 1949.

The Company's business practice emphasizes collaboration and client-designer relationships, as Walter Dorwin Teague first publicly articulated at the 1946 Museum of Modern Art Conference in New York, "Industrial Design: A New Profession," wherein the meeting minutes reflect Teague's remark, "e wait for the client to come to us." Additionally, Teague has applied a "thinking through making" approach since its founding, using off-site laboratories to build full-scale mock-ups of designs, including aircraft interiors.