Mission & Approach
As part of Teague's post-millennium brand revival, the company reinstated the mission "Design This Day," the title of Walter Dorwin Teague's book, published in 1940. Outlining design techniques and philosophical perspectives, the book serves as Teague's timeless basis through which to approach design. From the book's preface: "What I have tried to do is to outline with reasonable clarity the technique that must be applied to the solution of any problem of design, whether it is a new motorcar or a new city or a new environment. If this technique is basically sound for one it will be sound for the others. It is a method of approach, a listing of the factors that must be dealt with if satisfactory order is to be created on a small or a large scale." –Walter Dorwin Teague, Aug 30, 1949.
The Company's business practice emphasizes collaboration and client-designer relationships, as Walter Dorwin Teague first publicly articulated at the 1946 Museum of Modern Art Conference in New York, "Industrial Design: A New Profession," wherein the meeting minutes reflect Teague's remark, "e wait for the client to come to us." Additionally, Teague has applied a "thinking through making" approach since its founding, using off-site laboratories to build full-scale mock-ups of designs, including aircraft interiors.
Read more about this topic: Teague (company)
Famous quotes containing the words mission and/or approach:
“The mission is too important to allow you to jeopardize it.”
—Stanley Kubrick (b. 1928)
“A novel which survives, which withstands and outlives time, does do something more than merely survive. It does not stand still. It accumulates round itself the understanding of all these persons who bring to it something of their own. It acquires associations, it becomes a form of experience in itself, so that two people who meet can often make friends, find an approach to each other, because of this one great common experience they have had ...”
—Elizabeth Bowen (1899–1973)