Value Added Services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Docomo BREW-enabled mobile phones, in Hindi. This service has applications, pricing details, downloads and browsing instructions in Hindi.
The rationale behind this was simple: - 66% of all Indians speak Hindi, while less than 5% understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers, Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet Surfing, Astrology, and Mobile Office among others.
Tata DoCoMo CDMA plans to provide m-commerce, mobile advertising and social networking under its VAS offerings.
Read more about this topic: Tata Teleservices
Famous quotes containing the words added and/or services:
“I know that whatever God does endures forever; nothing can be added to it, nor anything taken from it; God has done this, so that all should stand in awe before him.”
—Bible: Hebrew, Ecclesiastes 3:14.
“Men will say that in supporting their wives, in furnishing them with houses and food and clothes, they are giving the women as much money as they could ever hope to earn by any other profession. I grant it; but between the independent wage-earner and the one who is given his keep for his services is the difference between the free-born and the chattel.”
—Elizabeth M. Gilmer (1861–1951)