Value Added Services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Docomo BREW-enabled mobile phones, in Hindi. This service has applications, pricing details, downloads and browsing instructions in Hindi.
The rationale behind this was simple: - 66% of all Indians speak Hindi, while less than 5% understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers, Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet Surfing, Astrology, and Mobile Office among others.
Tata DoCoMo CDMA plans to provide m-commerce, mobile advertising and social networking under its VAS offerings.
Read more about this topic: Tata Teleservices
Famous quotes containing the words added and/or services:
“A few hours’ mountain climbing turns a rogue and a saint into two roughly equal creatures. Weariness is the shortest path to equality and fraternity—and liberty is finally added by sleep.”
—Friedrich Nietzsche (1844–1900)
“The community and family networks which helped sustain earlier generations have become scarcer for growing numbers of young parents. Those who lack links to these traditional sources of support are hard-pressed to find other resources, given the emphasis in our society on providing treatment services, rather than preventive services and support for health maintenance and well-being.”
—Bernice Weissbourd (20th century)