Tata Elxsi - Business Divisions

Business Divisions

There are 4 key divisions at Tata Elxsi:

1. Embedded Product Design
2. Industrial Design
3. Visual Computing Labs
4. Systems Integration

Embedded Product Design

The Embedded Product Design division provides technology consulting, new product development, system integration and testing services for leading product companies, service providers and aspiring start-ups. This is backed by an in-depth understanding of technology, a large multi-disciplinary product development team and mature processes and systems. It also creates and licenses intellectual property and software components, helping customers create product differentiation and reduce development costs and time-to-market. It offers solutions across a diverse range of industries including broadcast, industrial and consumer products, transportation, energy, medical technology, wireless communications and convergence.

Industrial Design

The Industrial Design division helps customers develop successful brands and products by using design as a strategic tool for business success. Its expertise extends across research & strategy, branding & graphic design, product design, packaging design, UI design, retail design & signage, transportation design, design engineering and manufacturing support. An in-depth understanding of consumers and rapidly changing market dynamics, backed by a multi-disciplinary design team, enables it to service a broad spectrum of industries. This includes Automotive, Communications, Consumer products, Healthcare and Retail. It has supported the launch of multiple brands and products across the world. It has won several international awards and patents for design and innovation.

Visual Computing Labs

Visual Computing Labs is an award-winning digital production studio providing Animation, Visual Effects (VFX) and 3D stereoscopic content for feature films, episodic television and advertising. It hosts world-class studios in Los Angeles and India and a creative team that includes Academy Award® winning and BAFTA nominated professionals. Recent awards include a Golden Lotus and a Silver Lotus at the 56th National awards for exemplary Animation and Visual Effects in feature films. Recent awards include a Golden Lotus and a Silver Lotus at the 56th National awards for exemplary Animation and Visual Effects in feature films, the 2010-11 INFOCOM-ASSOCHAM EME AWARDS, FICCI BAF Awards 2010 and the 10th Indian Telly Awards 2010. It also offers custom content development for visualization and product marketing, and is a leading developer of mobile, online and console games.

Gaming

TATA Elxsi Gaming practice provides game engineering and art services to interactive entertainment companies. The division has developed games on multiple platforms like iOS(iPad/iPhone), Symbian, Android, Sony PS3, PSP, Nintendo Wii, Microsoft X360, PC, Online and other CE devices. The gaming practice has games published on AppStore, Intel AppUp, Kongregate and other online sites. TATA Elxsi game services portfolio includes game engineering, game art and game testing. - Game engineering services include graphics and production tool development for the game studios, game porting, game expansion packs, game engine programming and modifications, integration with social networking websites, enabling games for 3D stereoscopy and game testing. - Game Art offerings include Video game cinematic and trailers, 3D modeling of characters and sets, Cinematic, Texturing, Animation and 3D Stereoscopic content.

VCL Portfolio

Systems Integration

Systems Integration division implements and integrates complete systems and solutions for High-Performance Computing, CAD/CAM/CAE, Broadcast, Virtual Reality, Storage and Disaster Recovery. It addresses the broadcast, manufacturing, government, defence and education sectors, with an expert team of integration specialists and support engineers located across a wide network of offices. This is backed by strategic partnerships with best-in-class software and technology providers. The Professional Services Group (PSG) under SI extends maintenance and support services for data mining, facilities management, network management, storage consultancy and management, in India and overseas.