Company Mascot
In the 1980s, the company received criticism for its original mascot, which was a golliwog-like character named Dakko-Chan (ダッコちゃん). Western news media had earlier noted the proliferation of the mascot without comment, but by the 1980s the continued use of a racist caricature became an embarrassment. Takara eventually replaced it with a fantastical character called "21st Century Colorful Dakko-Chan", which bears enough similarity to connote the original symbol, while divesting the traits which brought criticism. Besides the design, the new Dakko-Chan may be any color, rather than the constant black of the original.
Read more about this topic: Takara
Famous quotes containing the word company:
“... possibly there is no needful occupation which is wholly unbeautiful. The beauty of work depends upon the way we meet it—whether we arm ourselves each morning to attack it as an enemy that must be vanquished before night comes, or whether we open our eyes with the sunrise to welcome it as an approaching friend who will keep us delightful company all day, and who will make us feel, at evening, that the day was well worth its fatigues.”
—Lucy Larcom (1824–1893)