Company Mascot
In the 1980s, the company received criticism for its original mascot, which was a golliwog-like character named Dakko-Chan (ダッコちゃん). Western news media had earlier noted the proliferation of the mascot without comment, but by the 1980s the continued use of a racist caricature became an embarrassment. Takara eventually replaced it with a fantastical character called "21st Century Colorful Dakko-Chan", which bears enough similarity to connote the original symbol, while divesting the traits which brought criticism. Besides the design, the new Dakko-Chan may be any color, rather than the constant black of the original.
Read more about this topic: Takara
Famous quotes containing the word company:
““We’ll encounter opposition, won’t we, if we give women the same education that we give to men,” Socrates says to Galucon. “For then we’d have to let women ... exercise in the company of men. And we know how ridiculous that would seem.” ... Convention and habit are women’s enemies here, and reason their ally.”
—Martha Nussbaum (b. 1947)