User Demographics and Site Traffic
As of April 2011, Alexa rankings suggest the popularity of Tagged peaked in early 2009 and has been declining since. Each month Tagged is visited by 5.9 million US users and 18.6 million users worldwide. Hitwise data shows that between December 2008 and December 2009 Facebook drove category growth, and the only other site to grow in market share during that period was Tagged, which increased its share by 35%. In September 2009, Tagged had a 2.38% share of the United States social networking site market, based on monthly visits.
Though originally a teen-only site, Tagged now has more members in the 35–49 year old group than in any other; teens in the US now account for 10% of its members. Sixty-four percent of users earn under $60,000 per year and 60% have less than a college education. In the US, users of Tagged are more likely than internet users in general to be female or African American.
Eighty percent of Tagged users also use Facebook. According to ComScore December 2009 data, users spent 2 minutes longer on average on Tagged than Facebook users do on Facebook.
In May 2010, ComScore reported that Tagged entered the top 10 U.S. Online Display Ad Publishers for the first time. Tagged.com was ranked at number 10 with a 0.6% share of the total market, having served 6.8 billion ads in the U.S. in the first quarter 2010.
In September 2010, Tagged surpassed 100 million registered members of which one quarter to one third are active monthly. Revenue has grown to over $30 million, and 2011 revenue is predicted by Tseng to be over $50 million.
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