History
TAG Heuer is based in Neuchâtel, Switzerland and is led by President and CEO John-Christophe Babin. Jack Heuer, the great grandson of the founder, is the Honorary Chairman. TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland and a watchmaking factory in La Chaux-de-Fonds, Switzerland. The TAG Heuer slogan is "Swiss Avant-Garde Since 1860".
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