History
The word "tabloid" comes from the name given by the London based pharmaceutical company Burroughs Wellcome & Co. to the compressed tablets they marketed as "Tabloid" pills in the late 1880s. Prior to compressed tablets, medicine was usually taken in bulkier powder form. While Burroughs Wellcome & Co. were not the first to derive the technology to make compressed tablets, they were the most successful at marketing them, hence the popularity of the term 'tabloid' in popular culture. The connotation of tabloid was soon applied to other small items, such as the Sopwith Tabloid aeroplane, and to the "compressed" journalism that condensed stories into a simplified, easily-absorbed format. The label of "tabloid journalism" (1901) preceded the smaller sheet newspapers that contained it (1918).
Read more about this topic: Tabloid (newspaper Format)
Famous quotes containing the word history:
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