Growth
At the beginning of production, in 1985, Sylvanian Families were released in both Japan and North America, albeit with different packaging and minor differences to the characters themselves. In 1987, the success in these markets led to expansion into Western Europe, beginning with the UK subsidiary of Tomy acquiring exclusive rights for the brand in the UK. Tomy introduced Sylvanian Families into the UK market in 1987, and it quickly became a bestseller.
By 1988, Sylvanian Families had become a major success around the world, spawning an animated series, and winning the British Association of Toy Retailers award for "Toy of the Year" three years consecutively, in 1987, 1988 and 1989. There was also an animated series shown in the 80s that was popular in Spain and the UK and was also shown in the early 1990s in the US on Nick Jr.
In 1993, Tomy, who had been distributing the toys worldwide, lost the rights to the name "Sylvanian Families" in Canada and the USA. Tomy reintroduced the line under the new name Calico Critters.
The Calico Critters line is currently distributed in the US and Canada by International Playthings, LLC.
Read more about this topic: Sylvanian Families
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