Sweepstake in Colombia, South America
After years of heavy promotions and price wars, consumer packaged goods companies turned to Sweepstakes to influence consumer behavior in favor of prizes or “gifts” over changes in price. This has led to changes in marketing strategies targeting supermarket's consumers. Now, shoppers expect to find sweepstakes promotions whenever they go grocery shopping. With Sweepstakes, shoppers can win big prizes like houses, cars, or cruise ship trips or smaller prizes such as gift cards. These strategies have paid off, now consumers are not only looking at changes in price but also they are looking for the brand that offers the best sweepstake promotion.
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