Sweepstakes - Sweepstake in Colombia, South America

Sweepstake in Colombia, South America

After years of heavy promotions and price wars, consumer packaged goods companies turned to Sweepstakes to influence consumer behavior in favor of prizes or “gifts” over changes in price. This has led to changes in marketing strategies targeting supermarket's consumers. Now, shoppers expect to find sweepstakes promotions whenever they go grocery shopping. With Sweepstakes, shoppers can win big prizes like houses, cars, or cruise ship trips or smaller prizes such as gift cards. These strategies have paid off, now consumers are not only looking at changes in price but also they are looking for the brand that offers the best sweepstake promotion.

Read more about this topic:  Sweepstakes

Famous quotes containing the words south and/or america:

    Only let the North exert as much moral influence over the South, as the South has exerted demoralizing influence over the North, and slavery would die amid the flame of Christian remonstrance, and faithful rebuke, and holy indignation.
    Angelina Grimké (1805–1879)

    In America the President reigns for four years, and Journalism governs for ever and ever.
    Oscar Wilde (1854–1900)