Sustainable Vs. Sustainability Entrepreneurship
With these dimensions clarified and distinctions made a common conceptual vagueness or lack of clarity needs to be addressed, where a strong need to distinguish clearly between sustainable, vs. sustainability entrepreneurship is identified. From this point of view, a very important distinction with the concept formed is claimed - sustainability entrepreneurship as in the concept sustainopreneurship; the use of entrepreneurial activity in a determined action orientation towards solving a sustainability-related problem with (creative) business organizing as a means to solve the problem(s) – 'business with a cause': to turn business activity from a part of the problem to a part of the solution. Sustainable entrepreneurship is just a generic entrepreneurial process that takes into consideration the boundaries set by sustainability, and does not address where to and why, the destination, the purpose or the aim of the venture. The strategic intent and the business idea in itself are not related to sustainability per se, sustainability just being an “attachment” to the entrepreneurial process. The second and third dimensions are represented, but not the first. Sustainability entrepreneurship, in contrast, takes as its root of existence and strategic aim to solve a sustainability-related problem. This means that all three dimensions are simultaneously present: to take a sustainability innovation to the market through creative organizing with respect for life-supporting systems in the process.
Read more about this topic: Sustainopreneurship, Conceptual Development