Sustainopreneurship - Conceptual Development

Conceptual Development

The business world has been nominated as a premier force for creating a sustainable world, especially when acting as a source of innovation and creativity - e. g. as Robinson (2004:378) puts it:

“In addition to integrating across fields, sustainability must also be integrated across sectors or interests. It is clear that governments alone have neither the will nor the capability to accomplish sustainability on their own. The private sector, as the chief engine of economic activity on the planet, and a major source for creativity, innovation and entrepreneurship, must be involved in trying to achieve sustainability.”

Sustainopreneurship is a candidate to be the accentuating factor to give even more leverage to forces emerging from world of business activities to contribute to sustainability. The concept of sustainopreneurship was first introduced as a term in 2000 where it was predominantly related to the proactive change management approaches associated with process adjustment with increased respect to the environment. The phenomenon developed with publications in 2003, and further evolved and was tentatively defined in 2006 by Anders Abrahamsson. This tentative definition was empirically tested in his Master thesis, where the enactive research process confirmed that the definition stood the test contrasting it towards the auto-ethnographical empirical material. A paper to identify future research challenges was made beyond this in 2007, and developed further with a book chapter published in September 2008.

In general, the entrepreneurial discourse has opened up to move beyond a strictly economic phenomenon, rather than being perceived primarily as a social process at large. Preceding the conceptual formation were two traces of social entrepreneurship and eco-preneurship, dealing primarily with the social and ecological dimensions of sustainability. Primary associations with social entrepreneurship have also been establishing not-for-profit venturing and charities to innovatively address and solve social problems, whereas ecopreneurship has been primarily focused on solving environmental problems. See Principles of ecopreneurship.

Both these traces of conceptual development are taken beyond, merge and integrate into the suggested conceptual construct at hand, where distinctions are made from both of these concepts – sustainopreneurial processes taking place institutionally through for-profit organizing, but not with profit as its main driving force. Sustainopreneurial venturing is done in a holistic manner that meets both ecological and social challenges simultaneously with regard to both purpose and process.