Commercial Endorsements
"I didn’t want to be associated with a liquor brand in any form as it would send a wrong signal to the youth. The sporting tradition that I have been raised in values discipline way above money."
- Sushil Kumar explaining reason for refusing a liquor ad.Sushil Kumar endorses brands such as Mountain Dew, Eicher tractors and National Egg Coordination Committee which earns him 1 crore (US$170,000) annually. He refused the offer of 50 lakh (US$86,000) to appear in a Surrogate ad for a leading liquor brand.
Read more about this topic: Sushil Kumar (wrestler)
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“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
—Marshall McLuhan (1911–1980)