Subliminal stimuli ( /sʌbˈlɪmɨnəl/; literally "below threshold"), contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's threshold for conscious perception. Some research has found that subliminal messages do not produce strong or lasting changes in behavior. However, a recent review of functional magnetic resonance imaging (fMRI) studies shows that subliminal stimuli activate specific regions of the brain despite participants being unaware. Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, masked by other stimuli, or recorded backwards in a process called backmasking.
Read more about Subliminal Stimuli: Effectiveness, Method, Visual Stimuli, Consumption and Television
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—John Dos Passos (1896–1970)