In 1954, Bernad Creations published Herb Gardner's characters, the Nebbishes, on greeting cards, posters and figurines. The most famous of these showed two slacker Nebbishes relaxing with feet on a table and the line, "Next week we've got to get organized!" First a greeting card and then a poster, it was so popular that the gagline became a national catch phrase. In 1959-60, Gardner did The Nebbishes as a syndicated comic strip, and his autobiographical novel, A Piece of the Action (1958), has a thinly disguised recounting of the creation and marketing of his characters.
Bernad Creations also published cards by The New Yorker cartoonist William Steig. His "People are no damn good!" card earned him $250,000 in royalties.
Read more about this topic: Studio Cards
Famous quotes containing the word creations:
“It were as wise to cast a violet into a crucible that you might discover the formal principle of its colour and odour, as seek to transfuse from one language into another the creations of a poet. The plant must spring again from its seed, or it will bear no flower—and this is the burthen of the curse of Babel.”
—Percy Bysshe Shelley (1792–1822)