Author
Steve Stoute released his first book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy on September 8, 2011 (Gotham Books). In the book, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Stoute's understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking which catapulted him to the forefront of pop culture – where he remains today.
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