Naming Rights
After opening as "Starwood Amphitheatre" in 1985, the venue went through several name changes in its later years. Prior to the 1999 season, naming rights were sold to locally-based First American National Bank for five years, and the venue was renamed First American Music Center. That October, First American National Bank merged into Alabama-based AmSouth Bancorporation. AmSouth agreed to assume the naming rights upon the merger, and after just one season with its new name, the venue was renamed AmSouth Amphitheatre in 2000. AmSouth declined to extend the naming rights agreement past the initial five-year deal, and without a new suitor, the venue reverted to its original name in 2004.
Read more about this topic: Starwood Amphitheatre
Famous quotes containing the words naming and/or rights:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“Is a Bill of Rights a security for [religious liberty]? If there were but one sect in America, a Bill of Rights would be a small protection for liberty.... Freedom derives from a multiplicity of sects, which pervade America, and which is the best and only security for religious liberty in any society. For where there is such a variety of sects, there cannot be a majority of any one sect to oppress and persecute the rest.”
—James Madison (1751–1836)