Naming Rights
After opening as "Starwood Amphitheatre" in 1985, the venue went through several name changes in its later years. Prior to the 1999 season, naming rights were sold to locally-based First American National Bank for five years, and the venue was renamed First American Music Center. That October, First American National Bank merged into Alabama-based AmSouth Bancorporation. AmSouth agreed to assume the naming rights upon the merger, and after just one season with its new name, the venue was renamed AmSouth Amphitheatre in 2000. AmSouth declined to extend the naming rights agreement past the initial five-year deal, and without a new suitor, the venue reverted to its original name in 2004.
Read more about this topic: Starwood Amphitheatre
Famous quotes containing the words naming and/or rights:
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