Stagecoach Gold

Stagecoach Gold, previously, Goldline is a sub-brand used by various Stagecoach Group bus subsidiaries in the United Kingdom. It was first used in Perth and Warwick in November 2007. It was extended to Aldershot from February 2009, and in September 2009 Stagecoach West started a new Stagecoach Gold 94 service between Cheltenham and Gloucester replacing the existing 94 service. The Cheltenham and Gloucester route is however branded as Stagecoach Gold, not Goldline. This marked a change in the branding, with all past services being branded as "Goldline" eventually being brought into line with the new "Stagecoach Gold" name. In 2010, the Stagecoach Gold brand was extended to services run by Scottish Citylink, where Stagecoach are the minority shareholders, where two services were designated as Citylink Gold, those between the cities of Glasgow and Aberdeen or Inverness.