History
The Goldline brand was introduced to try and win more middle class motorists to bus services. It was initially trialled in two areas, Perth and Warwick, both on routes which has received kick-start funding from the government to help establish the routes. Perth's route 7 used £300,000 of its own money to demonstrate the idea to politicians.
Goldline routes have a luxury specification. Buses have hand stitched leather seats, metallic paint, and special flooring. Drivers wear special uniform and there is a Goldline customer charter.
The service was expanded to Aldershot in early 2009, and Oxford and Cheltenham to Gloucester in September 2009, and is due to be introduced into other areas. The September 2009 extension to Cheltenham and Gloucester on route 94 marked the change of the brand name from "Goldline" to "Stagecoach Gold", as well as the introduction of a new livery with brighter swoops added, as opposed to the previous gold and blue only livery. The reason behind the name change was that Translink had the rights to the "Goldline" name, using it on their Ulsterbus coach services, and Stagecoach had to pay Translink to pass every use of the name by themselves.
Read more about this topic: Stagecoach Gold
Famous quotes containing the word history:
“The myth of independence from the mother is abandoned in mid- life as women learn new routes around the mother—both the mother without and the mother within. A mid-life daughter may reengage with a mother or put new controls on care and set limits to love. But whatever she does, her child’s history is never finished.”
—Terri Apter (20th century)
“History is more or less bunk. It’s tradition. We don’t want tradition. We want to live in the present and the only history that is worth a tinker’s damn is the history we make today.”
—Henry Ford (1863–1947)
“One classic American landscape haunts all of American literature. It is a picture of Eden, perceived at the instant of history when corruption has just begun to set in. The serpent has shown his scaly head in the undergrowth. The apple gleams on the tree. The old drama of the Fall is ready to start all over again.”
—Jonathan Raban (b. 1942)