Movie Themes
The use of movie-themed cars is viewed as being perfectly suited to promotion through the use of special paint schemes due to the short-term nature of a movie's box office run.
Often, a sponsor is involved in a movie, and to promote the movie, they will deal with the movie producers to have their car painted to reflect the movie. Other times, a film studio will work with a driver to have the movie theme.
Read more about this topic: Special Paint Schemes In Racing Cars
Famous quotes containing the words movie and/or themes:
“The television screen, so unlike the movie screen, sharply reduced human beings, revealed them as small, trivial, flat, in two banal dimensions, drained of color. Wasn’t there something reassuring about it!—that human beings were in fact merely images of a kind registered in one another’s eyes and brains, phenomena composed of microscopic flickering dots like atoms. They were atoms—nothing more. A quick switch of the dial and they disappeared and who could lament the loss?”
—Joyce Carol Oates (b. 1938)
“In economics, we borrowed from the Bourbons; in foreign policy, we drew on themes fashioned by the nomad warriors of the Eurasian steppes. In spiritual matters, we emulated the braying intolerance of our archenemies, the Shi’ite fundamentalists.”
—Barbara Ehrenreich (b. 1941)