Movie Themes
The use of movie-themed cars is viewed as being perfectly suited to promotion through the use of special paint schemes due to the short-term nature of a movie's box office run.
Often, a sponsor is involved in a movie, and to promote the movie, they will deal with the movie producers to have their car painted to reflect the movie. Other times, a film studio will work with a driver to have the movie theme.
Read more about this topic: Special Paint Schemes In Racing Cars
Famous quotes containing the words movie and/or themes:
“In the court of the movie Owner, none criticized, none doubted. And none dared speak of art. In the Owner’s mind art was a synonym for bankruptcy.... The movie Owners are the only troupe in the history of entertainment that has never been seduced by the adventure of the entertainment world.”
—Ben Hecht (1893–1964)
“I suppose you think that persons who are as old as your father and myself are always thinking about very grave things, but I know that we are meditating the same old themes that we did when we were ten years old, only we go more gravely about it.”
—Henry David Thoreau (1817–1862)