Movie Themes
The use of movie-themed cars is viewed as being perfectly suited to promotion through the use of special paint schemes due to the short-term nature of a movie's box office run.
Often, a sponsor is involved in a movie, and to promote the movie, they will deal with the movie producers to have their car painted to reflect the movie. Other times, a film studio will work with a driver to have the movie theme.
Read more about this topic: Special Paint Schemes In Racing Cars
Famous quotes containing the words movie and/or themes:
“My movie is born first in my head, dies on paper; is resuscitated by the living persons and real objects I use, which are killed on film but, placed in a certain order and projected on to a screen, come to life again like flowers in water.”
—Robert Bresson (b. 1907)
“In economics, we borrowed from the Bourbons; in foreign policy, we drew on themes fashioned by the nomad warriors of the Eurasian steppes. In spiritual matters, we emulated the braying intolerance of our archenemies, the Shi’ite fundamentalists.”
—Barbara Ehrenreich (b. 1941)