The Social Media Monitoring Sector
There are a wide range of monitoring platforms available, from entry-level free tools to much more powerful enterprise tools, each of which provides different functionality and methods to find, manipulate and work with the relevant data. Some tools are geared more towards engagement, offering solutions to track and respond to mentions of a brand, whilst others are more data-focused, though most tools offer, to varying degrees, a combination of both.
Due to the industry being relatively young, new tools and offerings are still emerging and evolving.
Read more about this topic: Social Media Measurement
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