Social Exchange Theory is a social psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between parties. Social Exchange Theory posits that all human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives. The theory has roots in economics, psychology and sociology. Social Exchange Theory features many of the main assumptions found in rational choice theory and structuralism.
Read more about Social Exchange Theory: History, Basic Concepts, 12 Theoretical Propositions, Assumptions, Comparison Levels and Modes of Exchange, Critiques, Applications
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“The social kiss is an exchange of insincerity between two combatants on the field of social advancement. It places hygiene before affection and condescension before all else.”
—Sunday Correspondent (London, Aug. 12, 1990)
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“Could Shakespeare give a theory of Shakespeare?”
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