The Nine Network aired So Fresh TV from 2002 to 2006, which was filmed in the Sydney CBD. The hosts of the show were Jules Lund (2002-2003), David Campbell (2004-2006) and Elysia Platt (2002-2006), would sometimes interview various artists. The show mainly played music videos of songs released recently. The series was cancelled in late 2006, due to a strong competition with Network Ten's Video Hits and was renamed The Music Jungle.
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“All men are partially buried in the grave of custom, and of some we see only the crown of the head above ground. Better are the physically dead, for they more lively rot. Even virtue is no longer such if it be stagnant. A man’s life should be constantly as fresh as this river. It should be the same channel, but a new water every instant.”
—Henry David Thoreau (1817–1862)