Benefits
With the SMS Hubbing model, an operator looking to increase their international SMS coverage does not need to manage multiple bi-lateral agreements. Mobile operators can simplify this by connecting to a hub. The SMS Hubbing model reduces complexity for operators, as well the cost for SMS interworking agreements. Mobile subscribers also take advantage of an enlarged SMS reach, being able to send and receive message to all countries and networks.
Ubiquity and simplicity in increasing SMS coverage
SMS Hubbing allows operators to manage a single legal, technical and billing relationship rather than hundreds of additional roaming agreements for SMS messaging only.
Mobile operators have been gradually outsourcing non-core functions to invest on areas that need a closer management of the operator, as well as focusing on areas that have a direct interface to customers. The hub concept follows this trend, removing a costly and complex area of technical interface and replacing it with a more efficient and effective outsourced solution.
Read more about this topic: SMS Hubbing
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