Trademark of The Term "Shredded Wheat"
In the United States Supreme Court case Kellogg Co. v. National Biscuit Co. (1938), National Biscuit Co. sued Kellogg, attempting to enjoin Kellogg from using Shredded Wheat as a trade name and from manufacturing the cereal in its pillow-shaped form. The Supreme Court ruled that shredded wheat was generic and not trademarkable; and that in any case, when the first patent for shredded wheat machinery expired in 1912, the right to apply the name "shredded wheat" to the product passed into the public domain along with that patent.
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Famous quotes containing the words term, shredded and/or wheat:
“When “reality” is sought for at large, it is without intellectual import; at most the term carries the connotation of an agreeable emotional state.”
—John Dewey (1859–1952)
“The menu was stewed liver and rice, fricassee of bones, and shredded dog biscuit. The dinner was greatly appreciated; the guests ate until they could eat no more, and Elisha Dyer’s dachshund so overtaxed its capacities that it fell unconscious by its plate and had to be carried home.”
—For the State of Rhode Island, U.S. public relief program (1935-1943)
“[Tobacco] is a culture productive of infinite wretchedness.... The cultivation of wheat is the reverse in every circumstance.”
—Thomas Jefferson (1743–1826)