Examples of Shopper Segmenting
- TESCO
- Finer Foods
- Healthy
- Convenience
- Price Sensitive
- Mainstream
- Traditional
- Social Shoppers
- WAL-MART
- Brand Aspirationals
- Price Value Shoppers
- Trendy Quality Seekers
- Price Sensitive Affluents
- One Stop Shoppers
- Conscientious Objectors
- SAFEWAY
- Value-Seeking
- Variety-Seeking
- Brand-Seeking
- Simplicity-Seeking
- Discovery-Seeking
- Quality-Seeking
Read more about this topic: Shopper Marketing
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“Histories are more full of examples of the fidelity of dogs than of friends.”
—Alexander Pope (1688–1744)