Serov may refer to:
- Alexander Serov (1820–1871), Russian composer and music critic
- Ivan Serov (1905–1990), head of the KGB in 1954–1958 and of the GRU in 1958–1963
- Roman Serov (b. 1976), Russian-born figure skater competing for Israel
- Valentin Serov (1865–1911), Russian painter
- Serov (town), a town in Sverdlovsk Oblast, Russia