Origins
Semantic Targeting has originated from the developments arising from Semantic Web. The Semantic Web enables the representation of concepts expressed in human language to data in such a way that facilitates automatic processing, where software can programmatically understand and reason how different elements of data are related. The concept of semantic targeting utilises this capability to identify these concepts and the contexts in which they occur, enabling marketers to deliver highly targeted and specific ad campaigns to webpages.
Read more about this topic: Semantic Targeting
Famous quotes containing the word origins:
“Compare the history of the novel to that of rock ‘n’ roll. Both started out a minority taste, became a mass taste, and then splintered into several subgenres. Both have been the typical cultural expressions of classes and epochs. Both started out aggressively fighting for their share of attention, novels attacking the drama, the tract, and the poem, rock attacking jazz and pop and rolling over classical music.”
—W. T. Lhamon, U.S. educator, critic. “Material Differences,” Deliberate Speed: The Origins of a Cultural Style in the American 1950s, Smithsonian (1990)
“The origins of clothing are not practical. They are mystical and erotic. The primitive man in the wolf-pelt was not keeping dry; he was saying: “Look what I killed. Aren’t I the best?””
—Katharine Hamnett (b. 1948)
“Grown onto every inch of plate, except
Where the hinges let it move, were living things,
Barnacles, mussels, water weeds—and one
Blue bit of polished glass, glued there by time:
The origins of art.”
—Howard Moss (b. 1922)