Origins
Semantic Targeting has originated from the developments arising from Semantic Web. The Semantic Web enables the representation of concepts expressed in human language to data in such a way that facilitates automatic processing, where software can programmatically understand and reason how different elements of data are related. The concept of semantic targeting utilises this capability to identify these concepts and the contexts in which they occur, enabling marketers to deliver highly targeted and specific ad campaigns to webpages.
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Famous quotes containing the word origins:
“Grown onto every inch of plate, except
Where the hinges let it move, were living things,
Barnacles, mussels, water weeds—and one
Blue bit of polished glass, glued there by time:
The origins of art.”
—Howard Moss (b. 1922)
“The settlement of America had its origins in the unsettlement of Europe. America came into existence when the European was already so distant from the ancient ideas and ways of his birthplace that the whole span of the Atlantic did not widen the gulf.”
—Lewis Mumford (1895–1990)
“The origins of clothing are not practical. They are mystical and erotic. The primitive man in the wolf-pelt was not keeping dry; he was saying: “Look what I killed. Aren’t I the best?””
—Katharine Hamnett (b. 1948)