Semantic targeting is a technique enabling the delivery of targeted advertising for advertisements appearing on websites and is used by online publishers and advertisers to increase the effectiveness of their campaigns. The selection of advertisements are served by automated systems based on the content displayed to the user.
Read more about Semantic Targeting: Origins, The Evolution of Online Advertising, How Semantic Targeting Works
Famous quotes containing the word semantic:
“Watt’s need of semantic succour was at times so great that he would set to trying names on things, and on himself, almost as a woman hats.”
—Samuel Beckett (1906–1989)