Social Context and Relationships
The presence of the motive to self-enhance is dependant on many social situations, and the relationships shared with the people in them. Many different materialisations of self-enhancement can occur depending on such social contexts:
- The self-enhancement motive is weaker during interactions with close and significant others.
- When friends (or previous strangers whose intimacy levels have been enhanced) cooperate on a task, they do not exhibit a self-serving attribution bias.
- Casual acquaintances and true strangers however do exhibit a self-serving attribution bias.
- Where no self-serving bias is exhibited in a relationship, a betrayal of trust in the relationship will reinstate the self-serving bias. This corresponds to findings that relationship satisfaction is inversely correlated with the betrayal of trust.
- Both mutual liking and expectation of reciprocity appear to mediate graciousness in the presence of others.
- Whilst people have a tendency to self-present boastfully in front of strangers, this inclination disappears in the presence of friends.
- Others close to the self are generally more highly evaluated than more distant others.
Famous quotes containing the words social and/or context:
“The earth is ready, the time is ripe, for the authoritative expression of the feminine as well as the masculine interpretation of that common social consensus which is slowly writing justice in the State and fraternity in the social order.”
—Anna Garlin Spencer (18511931)
“The hard truth is that what may be acceptable in elite culture may not be acceptable in mass culture, that tastes which pose only innocent ethical issues as the property of a minority become corrupting when they become more established. Taste is context, and the context has changed.”
—Susan Sontag (b. 1933)