Campaign Instalments
The campaign started in March 2002 with the tease phase of the campaign, featuring only a shot of soccer shoes and a scorpion. The early ads led viewers to a website where they could learn more about the Secret Tournament and play interactive games.
April saw the start of the Excite phase, with the teams facing off against each other, then moved into the Involve phase (see Impact).
Read more about this topic: Secret Tournament
Famous quotes containing the word campaign:
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)