Secret Tournament
"The Secret Tournament" (also known as "Scorpion KO") was a Nike advertising campaign coinciding with the 2002 FIFA World Cup. With a marketing budget estimated at US$100 million, the advert featured 24 top contemporary football players and Eric Cantona as the tournament "referee". It was directed by film director and former Monty Python actor and animator Terry Gilliam.
Read more about Secret Tournament: Campaign Instalments, Synopsis, Players, Bracket, Edits, Rematch, Impact
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