Search Engine Marketing - Market

Market

In 2012, North American advertisers spent US$19.51 billion on search engine marketing. The largest SEM vendors were Google AdWords and Bing Ads (Yahoo! Search Marketing and Microsoft adCenter combined.) As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Because of the complex technology, a secondary 'search marketing agency' market has evolved. Some marketers have difficulty understanding the intricacies of search engine marketing and choose to rely on third party agencies to manage their search marketing.

Read more about this topic:  Search Engine Marketing

Famous quotes containing the word market:

    I refuse to be. In
    the madhouse of the inhuman
    I refuse to live.
    With the wolves of the market place
    I refuse to howl ...
    Marina Tsvetaeva (1892–1941)

    the old palaces, the wallets of the tourists,
    the Common Market or the smart cafés,
    the boulevards in the graceful evening,
    the cliff-hangers, the scientists,
    and the little shops raising their prices
    mean nothing to me.
    Anne Sexton (1928–1974)

    The only reason to invest in the market is because you think you know something others don’t.
    R. Foster Winans (b. 1948)