Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Read more about Search Engine Marketing: Market, History, Methods and Metrics, Paid Inclusion, Comparison With SEO, Ethical Questions, Examples, See Also
Famous quotes containing the words search and/or engine:
“You have riches and freedom here but I feel no sense of faith or direction. You have so many computers, why don’t you use them in the search for love?”
—Lech Walesa (b. 1943)
“There is a small steam engine in his brain which not only sets the cerebral mass in motion, but keeps the owner in hot water.”
—Unknown. New York Weekly Mirror (July 5, 1845)