Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Read more about Search Engine Marketing: Market, History, Methods and Metrics, Paid Inclusion, Comparison With SEO, Ethical Questions, Examples, See Also
Famous quotes containing the words search and/or engine:
“If ever the search for a tranquil belief should end,
The future might stop emerging out of the past,
Out of what is full of us; yet the search
And the future emerging out of us seem to be one.”
—Wallace Stevens (1879–1955)
“The will is never free—it is always attached to an object, a purpose. It is simply the engine in the car—it can’t steer.”
—Joyce Cary (1888–1957)