Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Read more about Search Engine Marketing: Market, History, Methods and Metrics, Paid Inclusion, Comparison With SEO, Ethical Questions, Examples, See Also
Famous quotes containing the words search and/or engine:
“His life itself passes deeper in nature than the studies of the naturalist penetrate; himself a subject for the naturalist. The latter raises the moss and bark gently with his knife in search of insects; the former lays open logs to their core with his axe, and moss and bark fly far and wide. He gets his living by barking trees. Such a man has some right to fish, and I love to see nature carried out in him.”
—Henry David Thoreau (1817–1862)
“The will is never free—it is always attached to an object, a purpose. It is simply the engine in the car—it can’t steer.”
—Joyce Cary (1888–1957)