Billboard Promotion
Scientology used a notable promotion in Sydney for many years, an "electronic talking billboard" a 33 metre high Volcano billboard situated in the main cinema district on George Street. The Volcano billboard was "33 metres wide, 10 metres high and projects three-and-a-half-metres from the Metro's facade. It is internally illuminated by 150 special display lamps synchronised to create a stylised simulation of lava flowing down the sides of the volcano. Each eruption heralds the screening of ads on the TV screen. Non-toxic smoke will spew from the crater at regular intervals." The billboard was used to promote Dianetics books.
Read more about this topic: Scientology In Australia
Famous quotes containing the words billboard and/or promotion:
“I think that I shall never see
A billboard lovely as a tree.”
—Ogden Nash (19021971)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. A good colonel makes a good regiment, is an axiom.”
—Rutherford Birchard Hayes (18221893)