Same Language Subtitling - History

History

Brij Kothari was watching a Spanish film on video with English subtitles during a break from dissertation writing in 1996 the thought hit him that if all Hindi film songs were subtitled in Hindi, on television in India, it would bring about a revolution in literacy. Upon completion of his academic pursuits Kothari returned to India. In late 1996 he joined the faculty of the Indian Institute of Management in Ahmedabad. While continuing to teach communication to MBA students, he started work on SLS and it became a project of IIM. The idea of SLS was first innovated, researched, pioneered and nationalized by the Centre for Educational Innovation, Indian Institute of Management, Ahmedabad under Brij Kothari. The program took off on a national scale by August 2002.

Historically, there have been many attempts to demonstrate that video captioning can impact learning for a wide range of readers. Before Kothari's study, most available research on captioning had demonstrated limited results. As a direct result of Kothari's success with subtitled music video there are several new related studies using technology and music video that are also showing remarkable results. Educational researchers are now advocating the addition of SLS style 'open' subtitling to music video on the web and across the world.

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