Promotion
To promote the film, actor Matthew McConaughey drove his own Airstream trailer (painted with a large Sahara movie poster on each side) across America, stopping at military bases and many events, such as the Daytona 500 (to Grand Marshal the race), premiering the movie to fans, signing autographs, and doing interviews at each stop. The trip's highlights were shown on an E! channel special to coincide with the film's release. McConaughey also kept a running blog of his trip on MTV's entertainment website. Both MTV and the film's distributor, Paramount Pictures, are owned by Viacom.
According to McConaughey, this film was intended to be the first in a franchise based on Clive Cussler's Dirk Pitt novels (much like the James Bond one), but the poor box-office performance has stalled any plans for a sequel.
Read more about this topic: Sahara (2005 Film)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)