Ryu Seung-beom - Other Activities

Other Activities

Since 2007, he has been an in-demand club DJ under the name "DJ Ryoo."

He, Shin Min-ah and Hyun Bin were chosen as models for the laptop LG Xnote in 2008. In line with this, they appeared in the branded entertainment campaign Summer Days, which aired in seven short films or episodes (each approximately 4 minutes long; total running time is 30 minutes). These included two music videos by Yoo Hee-yeol: Summer Day featuring Shin Jae-pyung of Peppertones, and My Happy Day featuring Shin Min-ah.

Ryu is friends with Garie and Gil, who comprise the hip hop duo Leessang. He has appeared in several music videos for their songs, including Ballerino (2007) and The Girl Who Can't Break Up, The Boy Who Can't Leave (2009), which were both directed by his brother Ryu Seung-wan. Ryu won the Music Video Acting award at the Mnet KM Music Festival (now called the Mnet Asian Music Awards) for Leessang's I'm Not Laughing (2005). They also collaborated on the Bloody Tie track Who Are You Living For? (2006), with Hwang Jung-min on vocals, and Leessang and Ryu as rappers.

He is also known in the entertainment industry as an eccentric dresser, simultaneously landing him in worst-dressed lists, while others label him an experimental "fashionista." Ryu said he believes fashion is a form of communication, and aims for wit in his personal style. In an interview, celebrity photographer Zo Sunhi called Ryu her favorite subject, saying, "He's someone who has shown his soul in front of the camera. He's the one person who wasn't inhibited or concerned with how amazing he should look, nor did he try to hide anything in front of the lens. There was no false pretenses or superficiality to him. He was an open book. Truly a free spirit. And because he didn't care how he looked, there was truth in his photographs."

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