A Car Designed To Sell To An Automotive Company
While employed in the engineering department of the Budd Body Company of Philadelphia, Pennsylvania, Muller convinced his employer to invest in developing a front wheel drive prototype automobile. Budd would then sell the rights to the car to an automotive company which would contract with Budd for the body work. While Muller designed the drive train, Joseph Ledwinka designed the body for the car and the project was completed in 1928.
In an era when the American automobile had an average height of six feet from the ground to the level plain of the roof, Muller’s car was only 53 inches (1,300 mm) high, a feat accomplished by eliminating the drive shaft to the rear wheels. Ledwinka accentuated the lowness to ground through the elimination of the running boards.
Instead of attracting an automotive producer, Muller’s concept car attracted the attention of Archie Andrews, a member of Budd’s Board who also sat on the Board of Hupmobile. Andrews recognized the possibilities of producing the car and made it possible for Muller and Budd to present the idea to Hupp.
When Hupp passed on the car, Andrews took on the project himself, and with Muller formed New Era Motors which would market the car. Still, Andrews lacked an ability to build the car, and hoped-for support from Peerless, Gardner, and Marmon failed to materialize.
Read more about this topic: Ruxton (automobile)
Famous quotes containing the words car, designed, sell and/or company:
“Raising children is a spur-of-the-moment, seat-of-the-pants sort of deal, as any parent knows, particularly after an adult child says that his most searing memory consists of an offhand comment in the car on the way to second grade that the parent cannot even dimly recall.”
—Anna Quindlen (b. 1952)
“Night City was like a deranged experiment in Social Darwinism, designed by a bored researcher who kept one thumb permanently on the fast-forward button. Stop hustling and you sank without a trace, but move a little too swiftly and you’d break the fragile surface tension of the black market; either way, you were gone ... though heart or lungs or kidneys might survive in the service of some stranger with New Yen for the clinic tanks.”
—William Gibson (b. 1948)
“no picture is made to endure nor to live with
but it is made to sell and sell quickly
with usura, sin against nature,
is thy bread ever more of stale rags
is thy bread dry as paper,”
—Ezra Pound (1885–1972)
“The Bermudas are said to have been discovered by a Spanish ship of that name which was wrecked on them.... Yet at the very first planting of them with some sixty persons, in 1612, the first governor, the same year, “built and laid the foundation of eight or nine forts.” To be ready, one would say, to entertain the first ship’s company that should be next shipwrecked on to them.”
—Henry David Thoreau (1817–1862)