Release
Prior to its August 4 release, Rush Hour 2 was premiered to the public on Thursday, July 26, 2001 on-board United Airlines Flight 1 from Los Angeles to Hong Kong renamed, "The Rush Hour Express". The Hong Kong Board of Tourism teamed up with United Airlines and New Line Cinemas in a campaign that offered both trailers for the movie for passengers on all domestic United flights during July and August reaching an expected 3 million people, as well as Hong Kong travel videos to inspire tourists to visit China where the movie was set. This promotion is thought to have aided greatly in the success of the film despite lackluster reviews from most critics.
Read more about this topic: Rush Hour 2
Famous quotes containing the word release:
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)